It is a well known thing that Dr. Rajasekhar and Jeevitha are strong haters of Chiranjeevi. Before the general elections, they did campaigning against Chiranjeevi with the support of late CM Dr. Y.S. Rajasekhar Reddy. After YSR's demise, they became the supporters of his son Jagan. All of a sudden, this ideal couple kept themselves idle for almost one year. The main reason for their silence is that they had to clear some of their own property settlements. For that they needed the support of CM Rosayya. So, for some time, they could not do their most favorite activity of criticizing Chiranjeevi.
When Jagan learnt that Chiranjeevi is throwing words against him, he immediately asked this couple to start their noise again against Chiranjeevi. Of course, they will get something from Jagan in return. Now this couple has shifted their camp from Rosayya to Jagan and now they are all over the media criticizing Chiranjeevi. They have not even done such publicity for their recent film 'Maa Annayya Bangaram'.