Although the unit members of Seethamma Vaakitlo Sirimalle Chettu tried to hide the actual reason why Prakash Raj opted out of the project, the facts have already come out. Prakash Raj was upset with Dil Raju for not doing proper publicity to his film Dhoni after taking the distribution rights.
Prakash Raj phoned Dil Raju many times to talk about this, but he did not pick up the phone. Finally Prakash Raj went to Dil Raju's house. When he phoned Dil Raju after getting inside the house, he caught Dil Raju red handedly not picking up the phone calls intentionally. He immediately left the spot as well as the movie, SVSC.