Prince Mahesh Babu and director Sukumar's untilled movie's shooting started on April 23th at Annapoorna Studios. The regular shooting starts with a song and this song is expected to become one of the highlights of the movie. Devi Sri Prasad composed a different tune for this song.
Sources say that it is a rock song with heavy beats. A huge set costing Rs.1.5 Crs is erected in 7 acres. Prem Rakshit is the choreographer. This song is getting picturized in a rock concert style and Mahesh sports a different look. 3,000 junior artists will participate in this song. '14 reels' tasted the success with Dookudu and they became fans of Mahesh. So they are not getting compromised on the budget.