The producer of the sensational hit film Dookudu, Anil Sunkara is turning into a director with a bilingual film. Telugu version is titled as Action. Allari Naresh, Kick Shyam, Raju Sunadaram and Vaibhav are the main leads. Sneha Ullal and Kamna Jethmalani are the female leads.
Shooting of the film is currently going on in Hyderabad. This film is being shot in 3D format. Bappa Lahari and Bappi lahari are the music directors and Thaman is working on one song and also re-recording.